Case Study - Pieper Plumbing

John, from Pieper Plumbing, and I met one morning, around 6am, while walking in the neighborhood. Turned out he was a local plumber and has been in business for over 25 years. We got to talking about his long-term year plan of selling his business and retiring.

We discussed some key areas that would support a new owner looking to purchase a plumbing business:

  • Website Refresh

  • Customer Consolidation

  • Customer Tracking

Website Refresh

John’s old site was full of great content however the design had become dated, so we wanted the new design to be a fresh look with well organized content.

Our primary focus was going to be on his expertise and customer satisfaction. With his years of experience he’s seen “everything”, and has written many tips and provided advice that he wanted to make sure were capture in the site. He also has incredible reviews, including 5-Star rating on Yelp from over 70 people. In addition, John has expertise with remodeling work that we wanted to highlight, and of course we included the typical services that customer have come to rely on. Here are a few items we included:

  • Testimonials on home page and Integrated Yelp Reviews page

  • Services - Key services with tips and advice for customers

  • Remodels - Including several “Before” and “After” pictures

Customer Consolidation

John is incredibly organized and keeps track of all of his customers, leads and proposals. So we focused on how the hand-off would go with a potential buyer of his business. Since his customers were captured in Google Contacts we wanted to make sure they were moved to a technology that could be handed off to a new owner. We decided to go with Copper, which integrates well with Google and was easier to learn. John can now add a client into Copper and it will sync with Google Contacts, which means he didn’t have to change his process much for contacting clients.

Customer Tracking

As we continued to think through what a potential buyer would want we decided to look at John’s history with his customers. Many of his customers have been using his services for several years, tracking this history would be beneficial to any new owner, as well as the customers. John can accomplish this through the use of Copper, it will track any email he sends out and he can manually add notes into the customers records. Historical information might not be necessary until he does new work for a customer, in which case adding in the past work would be help.

John is now up and running with both a new website and Copper. Thank you John for believing in me.

Do you own a Small Business

If you are a small business, like John’s, and want to get it ready for the next phase of your life, then reach out to me and lets work together to come up with a solution that works for you.